Generation Y's attitude towards organic wine

Attitude Towards Advertising: A Young Generation Cohort’s Perspective

This study aims to investigate young consumers’ views about advertising from generation perspective. Specifically, it seeks to scrutinize the effects of both advertising beliefs and personal values on their attitude towards advertising. As past studies review little about the implication of generation on advertising attitude in developing markets, the study looks into the subject matter from th...

Millennial Wine Consumers: Attitudes towards Alternative Wine Packaging

Young Women and Men's Attitude towards Childbearing

Background & aim: Attitude is taken into account as the most important determinant of behavior. However, the present knowledge considering opinions of the youths on the verge of marriage is not sufficient. Therefore, this study aimed to investigate the attitudes towards childbearing in women and men on the verge of marriage attending health centers in Mashhad, Iran. Methods: This cross-sectiona...

Determinants of Employed Women’s Attitude Towards Childbearing

Background & aim: Iranian policymakers have recently shifted away from a birth control towards a pro-fertility policies. In this regard, it is indispensable to recognize the determinants of childbearing willingness to evaluate the influence of these policies on certain target groups. With this background in mind, the present study aimed to find determinants of childbea...

Medical Students' Attitude Towards Studying Medicine

Introduction. The attitude of medical students towards their own discipline will have an effective role in major plannings of the government concerning the field of medicine. This study aims to assess students' attitude towards studying medicine, and to determine the relationship between students' attitude and their demographic characteristics. Methods. A cross–sectional descriptive study was...